What we do
Our Products & Services
Online advertising
Display advertising conveys a commercial message visually (banner ads and rich-media formats) using a combination of images, texts, animations and videos often enhanced with interactive features to engage users.
Retargeting is an effective conversion-centric technology to focus advertising spend on users who have recently demonstrated interest in an online ad or visited a website.
Online video advertising empowers brands to build strong connections with users through highly engaging media on various platforms and channels including publishers’ video content, YouTube and Facebook, on desktop and increasingly on mobile devices.
Video advertising is presented before (pre-roll), in the middle of (mid-roll), or after (post-roll) the online video content or as companion ads that wrap around the video experience.
As digital media time spent on hand-held devices is growing ever more rapidly, communicating marketing messages to smartphone and tablet users in mobile browsers, apps, on social and video platforms is becoming vital in reaching campaign goals.
Native advertising is most commonly employed as branded or promoted content, and it manifests as an article, image, video, commentary and other forms of media that matches the style and function of the online platform on which it appears.
Social platforms, with Facebook still ahead of other networks, are evolving into full-fledged entertainment and media distribution channels and occupy the largest share of online media time.
Social media advertising is targeted along the vast amount of data that users provide about their demographics, interests, social and consumer behavior, status and connections. On social platforms, visitors of advertisers’ web sites can also be retargeted.
Advertising services
We develop impactful online campaign plans to meet clients’ marketing objectives, budgets and timelines, and to reach target audiences across all relevant online platforms and media channels, on desktop and mobile devices.
We employ cutting-edge advertising technology to communicate our clients’ messages in a wide variety of creative formats through display, video, social, search and native advertising.
Our real-time advertising system is at the heart of our offering. Through flexible access to all major programmatic trading platforms globally, we reach and engage the target groups for clients' campaigns in local, national and international media, on social and video platforms, on desktop and mobile devices.
We manage and optimise digital campaigns to drive advertising effectiveness and focus budgets on the best performing areas. We support clients by translating campaign data into actionable insights regarding their digital properties, advertising creatives, their most valuable target audiences and customer journeys.
We help to protect brands and advertising spend from unsafe, inappropriate and incompatible content by scoring websites against brand safety thresholds.
