Leistungen

Display advertising conveys a commercial message visually (banner ads and rich-media formats) using a combination of images, texts, animations and videos often enhanced with interactive features to engage users.

Retargeting is an effective conversion-centric technology to focus advertising spend on users who have recently demonstrated interest in an online ad or visited a website.

Online video advertising empowers brands to build strong connections with users through highly engaging media on various platforms and channels including publishers’ video content, YouTube and Facebook, on desktop and increasingly on mobile devices.

Video advertising is presented before (pre-roll), in the middle of (mid-roll), or after (post-roll) the online video content or as companion ads that wrap around the video experience.

As digital media time spent on hand-held devices is growing ever more rapidly, communicating marketing messages to smartphone and tablet users in mobile browsers, apps, on social and video platforms is becoming vital in reaching campaign goals.

Native advertising is most commonly employed as branded or promoted content, and it manifests as an article, image, video, commentary and other forms of media that matches the style and function of the online platform on which it appears.

Social platforms, with Facebook still ahead of other networks, are evolving into full-fledged entertainment and media distribution channels and occupy the largest share of online media time.

Social media advertising is targeted along the vast amount of data that users provide about their demographics, interests, social and consumer behavior, status and connections. On social platforms, visitors of advertisers’ web sites can also be retargeted.